Q&A By Armon Hayes × Abigail Baldwin
What was your key inspiration behind the new single “New Heights”? “New Heights” was inspired by the struggles that I or anyone else who has a dream goes through. Those struggles either make you or break you, and “New Heights” is about what is possible when you don’t give up. How would you describe the evolution of your sound? The evolution of my sound, I think, could be described as curious. I’ve always been curious about all types of music and was never afraid to try them. Anything from Rock to Pop to Alt to Urban, I’d find what I loved about it and use that in my own development. That curiosity led me to the sound I have today, which is a fusion of all my favorite inspirations. What can your fans look forward to hearing? Are there any live instruments on the track such as violin and piano? I think they can look forward to hearing really cool music they can absolutely relate to and can be inspired by. On the creative side, the great thing about making music today is, as a producer, you have access to huge sound libraries to combine with live instruments. “New Heights” includes both elements. Synematik, the producer, definitely used the Moog keyboard on “New Heights.” Some guitar elements are live in this beat, but most of these futuristic cool sounds come from plugin libraries. All of which makes an awesome unique sound I think people will enjoy hearing. The inspiration behind the video for “New Heights?” When the director, Jasmin Sidler, and I planned out this video, we both agreed that the lyrics of this cool fun song should be reflected in the visuals. You’ll see how that unfolds when the video is released. The video shoot was so exciting and just so much fun. I don’t want to give too much away, but I’m positive that you will feel this in the captured footage. How did your opportunity to sing backup for Celine Dion come to be? I started singing in the children’s choir of the prestigious Zürich Opera House when I was 7 years old. Being on stage every week, I was discovered by the leaders and recommended when the management of Celine Dion was looking for 6 children to sing with her. I was honored and super nervous back then. It was such a course-setting highlight in my life. What was your experience with the legendary songwriter Linda Perry? And Your biggest take away from her? The experience was mind-blowing! Linda Perry was a hero for me already before the two songs she provided to my second album, with her unique style and nature. It was unbelievable to have her be a part of any project of mine. She’s iconic! As a woman who worked with some of my favorite singers like Pink, Gwen Stefani, Christina Aguilera, I think my biggest take away was yet another confirmation that women can do anything and everything!
What inspires you about American culture? As a girl coming from a small country like Switzerland with a population of 8 million people, America not only represents unlimited possibilities, it also inspires me to dream bigger and believe in the impossible. The American dream really is a lifestyle and once you catch that fire your mind takes you new places. And look at the music history that the country provides, and now I am maneuvering in the midst of it. This is the most exciting journey and I am enjoying every minute of it. What inspires you about Swiss culture? As a girl coming from a small country like Switzerland, with a population of 8 million people, America not only represents unlimited possibilities, it also inspires me to dream bigger and believe in the impossible. The American dream really is a lifestyle, and once you catch that fire, your mind takes you new places. And look at the music history that the country provides, and now I am maneuvering in the midst of it. This is the most exciting journey, and I am enjoying every minute of it. What’s the name of your alter ego? My alter ego’s name is Vava Voom. Growing up as the cool friend that hangs around with the boys and influenced by three brothers, I also developed a girly side that most of the time didn’t shine through so much. Vava Voom explores that side more. Finding my true self in both sides makes me Börni, and it illustrates my true character. How would you describe Vava Voom? Vava Voom is definitely more feminine and would probably wear more heels than Börni A nice skirt or glamorous dress, for example. I’d love to combine with sneakers and a skateboard, just because it’s fun. What was your favorite song to sing in Gospel Choir and why? Probably one of the most famous ones called, “Oh Happy Day.” I still love this song. What a message. “He taught me how to watch, fight, pray, and live rejoicing every day.” This is my daily goal, and I see a lot of it in my journey as an artist. Believe in something greater to get to new levels and New Heights.
(Photo by Joe Sciacca)