AOHSOA (AH.OH.SA) offers a twist to a classic 19th century French style beret. The overnight capsule release commemorates the birth of the iconic cap’s debut in 2017. Armon Hayes, designer & craftsman, takes hold of this unisex fashion statement through streetwear culture. Entering a new year symbolizing a rebirth to the BEBERET collection, the forecasting of the budding lifestyle brand reflects how the beret began its fashion journey.
Adopted during WWI and worn by low-ranking military, the beret has since unexpectedly evolved in its use given those who combatted urban crime in the 1990’s, volunteers known as Guardian Angels. Outfitted by adults and kids alike now more than ever, the personalized expression of each design produced by AOHSOA embodies the intended concept of character and strength. A nod to Black religious nationalism, there are biblical references to a crown representing a halo and the Biblical covenant of God. The multifaceted and misunderstood a beret can be worn about 9 different ways and represent whatever the wearer so chooses. Hence the name BE BERET
Each style and design, from materials through the end-product, are curated and handpicked from conception. Custom styles are encouraged given each individual consumer’s uniqueness and market availability. Nonetheless, the flexibility surrounding the composition complements the variations in its details. Hand painted, embossed branding ’86 represents the founder’s birth. The potential use of patch trimmings includes animalistic appliqués, provocative sayings, and other embellishments of your choice. Coatings and treatments to the fabrication add protection for those who live in rainy or damp conditions. ‘Starry Night,’ a best seller in the collection, features a reflective treatment. Echoing the original painting, an illusion reminiscent of city nights will surely have admirers stargazing. Production began and continues in New York City at the birthplace of HIP HOP where the beret is widely recognized and sought after. Armon’s Be Beret collection has been acquired by the likes of artist, fashionistas, trendsetters, and represented in the space of popular culture + design. As of late, Armon’s designs were embraced by Mariah Lynn for her freestyle video. Reintroducing and embracing the beret trend includes spots like editorial shoots for independent recording artist LaJune, on the heads of clients and influential people like Vaughn Lowery to name a few. A movement swiftly summarized, AOHSOA online’s streetwear presence redefines ‘What you wear makes you feel.”