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Virtual & Beyond

MCM travels beyond virtual with their new fragrance activation. The launch celebrates the revel of the brands first signature sent. Hosted my Misa Hylton Dirk Schonberger and Clement Gavarry. Also a “mind” travel soundtrack by the runway DJ Michel Gaubert. Special guest included the five robust models who traveled worldly to a virtual dimension in the campaign filmed in Brooklyn last year. Nonetheless MCM has proven to be the hub for creatives and those living boldly. Anais Spooliot, Curtis Waters , Drizzy Fae, and Patryk Lawry travel from reality to beyond in the new campaign.

Exclusive technology shared of today’s gaming specs. A worldwide scent is a challenging task; deconstructing the brand to a capsule, packaged as the complete collectable in a replica of the unisex iconic Visetos book bag. Top notes of Raspberry & Apricot for a addictive lure. Mid notes, White Peony & Jasmine absolute blends with base notes of White moss, Vanilla, Ambrox & Sandalwood. Setting the tone in the Covid business model the global brand yet again redefines luxury. Not to mention the interactive event personalized with a virtual photo-booth and sharing capabilities.


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