• Armon Hayes

Sean McDonagh X Willem


“The wheel looks pretty good; we’re not reinventing the wheel.” – Sean McDonagh

By Armon Hayes × Vaughn Lowery

A passion to create what will impact tomorrow. Creative Director/Founder Sean McDonagh debuts his perspective with the proclamation of the new American menswear line, Willem. The FW 2019 collection, “Pavement Preacher,” uniquely combines the New Yorker aesthetic and cowboy-esque silhouettes derived from Clint Eastwood‘s Pale Rider. Willem is rich in emotion. Each Willem season will be seen through the lens of a significant cultural person, place and/or event.

“We’ve all gone out, is today the day I put on the jacket? Are people looking at the jacket?” – Sean McDonagh 

Inspired by NYC’s Lower East Side “outlaw artist” Dash Snow as well as the 1850’s California gold rush era. The capsule made up of modernized vintage garments made to reflect today’s city uniform. To artfully create, Willem partners with renowned mills such as Loro Piana and Lamonta from Italy; Toko Shoji from Japan and Cone Denim from the United States. Materials meticulously chosen based on a New York City urban palette: charcoal greys, midnight navy’s, rich camels and deep indigos. A pallet flexible from day-to-night with a range of outerwear, shirting, and knitwear. Easily layered and mixed with untraditional styling for fashion forward appeal and interchangeable from work to a night on the town. 

“Style is a mindset.” – Sean McDonagh 

360 previewed the gender fluid collection: posh overcoats and varsity jackets; a tactical vest; button-up shirts; sweatshirts; tees; chinos; jeans and a limited-edition cowboy chap (an absolute show stopper).

This holiday season visit their pop-up shop for a month long residency located in NYC SoHo at 426 West Broadway.

Go HERE for all things Willem.

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