L LOUNGE NYC

Inviting in guests to the luxurious world of Lamborghini, the company is proudly announcing the debut premier of their new, VIP lounge in New York City. This ultra-luxe private space is located on Manhattan’s west side, conveniently positioned beneath The High Line elevated walking path. The 5,400 square-foot lounge also functions as Automobili Lamborghini’s NYC flagship.


Reminiscent of Lamborghini’s facilities in Sant’Agata Bolognese, the new NYC lounge keeps with Lamborghini’s prestigious brand ethos and DNA. Inside, guests can view never-before-seen vehicles, enjoy authentic Italian culinary experiences, and observe bespoke exhibitions. Enveloped by Lamborghini–from sneakers, to Supreme skateboards, and even the wallpaper– guests are surrounded by high class, elevated elegance in the lounge. The company’s new private space invites in guests to the breathtaking world of all that Lamborghini has to offer.

President and Chief Executive Officer of Automobili Lamborghini, Stephan Winkelmann, remarked on Lamborghini’s exciting new NYC Lounge venture: “We are opening the doors to a private space our customers and friends can call their own with exclusive access… Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle, a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon.”

The new Lamborghini flagship location exudes excellence and innovation. Keeping with the company’s Italian history and luxurious lifestyle, the two-story gallery venue features several private spaces for guests to quietly enjoy their time. Exclusive concierges are provided to best enjoy the space. Additionally, there is an As Personam design studio that lets customers configure their own, customized Lamborghini vehicle. The design studio has infinite color palette and materials selections, so customers can personalize their vehicles to their exact specification and liking. The New York Lamborghini Lounge also features a driving simulation so guests can experience what it’s like to truly ride in style.


Chief Marketing and Sales Officer of Automobili Lamborghini, Federico Foschini, commented on the remarkable NYC Lamborghini Lounge: “This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities…The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC.”

Venturing further into the lounge, meeting spaces and a full-service kitchen are provided by luxury kitchen manufacturer, La Dolce Vita. Both designed and constructed in Italy, La Dolce Vita’s custom-made contemporary interiors promise the highest quality in home space living. Granite backsplash and countertops, emblazoned with the Lamborghini logo, furnish the kitchen with a modern, chic flair. Both of these spaces can be utilized for private gatherings, and feature a dedicated, private Italian chef at guests’ disposal. After a long flight, the last thing travelers want is airline food. Lamborghini clients, friends, and partners can skip the complimentary airline meal and instead indulge in the fine cuisine of their private chef.

The Lamborghini NYC Lounge is perfect for travelers looking to get some R&R during a layover, or to feel refreshed after a long day on the move. With soothing amenities like a shower, guests can come to the lounge to look and feel their best again. Lamborghini also offers refreshments and spirits for those needing a little pick-me-up. Crisp white walls border the lounge’s stylish, geometric art décor and lush house plants. Surrounded by the utmost quality of craftsmanship and design, guests can effortlessly unwind with the reassurance that they are fully being taken care of. Sleek black furnishings in the lounge provide an aesthetically-pleasing contrast to the walls and allow for a spotlight to be shown on the vibrant, true star of the show– the Huracán STO.

The premiere of the Huracán Super Trofeo Omologata (STO), a road-homologated super sports car, is taking place in the Lamborghini NYC Lounge. This limited-series, super sports car was crafted expertly, keeping in mind the company’s racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO. Impressively, the Huracán STO model features a V10 naturally aspirated 640 HP engine. With this, the rear-wheel drive of the luxury vehicle offers the emotional appeal of track driving experience on every road drive.

Other brand partners will be activated and featured throughout the Lamborghini NYC lounge in the coming month. These exhibitions will be exclusive to guests of the lounge.


The newest timepiece from Roger Dubuis–the Excalibur Huracán STO– will also be premiering in NYC at Lamborghini’s new lounge. The innovative watch will be exhibited by levitation in the watchmaker’s Gravity Window. The watch is extremely limited edition, with only 88 units produced. Channeling the same exhilarating feelings as its automobile namesake, the 45mm Excalibur Huracan STO is powered by innovative technology, developed in close partnership with the Lamborghini Squadra Corse.

Bang & Olfsen’s premium Advanced 3D Sound System turns up the decibels of Lamborghini’s NYC space. The 3D Sound System, acclaimed inside the Lamborghini Super SUV Urus, is now bringing life and an array of premium audio systems to the Lamborghini lounge. The state-of-the-art sound experience is ideal for hosting both private events and gatherings.

Guests come to the lounge to sit down, relax, and revitalize– and what better place to do so than in Trademark Italian furnishings from Living Divani. Living Divani and Lamborghini are both members of Altagamma–the foundation that gathers Italian companies with international recognition and operating at the highest segment of the market as it pertains to innovation, quality, service. The NYC lounge mixes Lamborghini’s design ethos and super sports cars with Living Divani’s modular Extrasoft sofa and other latest novelties. This combination of Lamborghini and Living Divani in one space makes for a sophisticated and inspirational space imbued with a true Made in Italy experience. As of Spring 2021, the exclusive Lamborghini Lounge NYC is open by invitation only to clients and Lamborghini friends and partners.