• Jonahaze

Champion X MTV

Updated: Jul 13

Champion Athleticwear launches new 90’s-inspired collaboration with MTV


Armon Hayes illustration by Mina Tocalini

Champion Athleticwear and MTV are launching a limited-edition clothing and it fulfills all of your vintage street style dreams.

In the collection, Champion combines its classic streetwear designs with MTV’s 90’s aesthetic. The retro clothing collaboration celebrates the styles of hip-hop’s past that inspire the fashions of the future. With iconic prints, retro looks and bright colors, Champion × MTV is reminiscent of the time rappers went from musicians to style icons. The collection features iconic styles from men’s crewneck shirts, tanks, and jackets to women’s body-con dresses and onesies. 

The limited edition Men’s Champion life tank is a prime choice to consider for the holiday weekend. Available in two colors, blue multi and yellow, the flashy top is sure to set off some fireworks. For a fully retro ‘fit, you can pair the tank with the crinkle nylon short. 


Branding detail

Quality is the foundation of the Champion x MTV line. The tank is crafted from thick, heavyweight 7 oz. 100 cotton for durability. The standard, classic fit perfect for easy going mobility is what sets this offering apart. It also features minimalistic intentional branding, a Champion x MTV jock tag at the hem, and a C patch logo at back neck.

To highlight the profound influence that the network and Champion had on the next generation of artists, Champion and MTV have enlisted iconic rapper Jadakiss. Jadakiss, who has had a profound impact on both the music and fashion industries, will showcase the retro capsule collection.

“There’s not many brands that make you automatically think iconic, but Champion and MTV are exactly that,” said Jadakiss. “Coming up in the hip-hop scene, and till this day, you got to always look your best. Champion was one of those brands you could throw on and look and feel your best no matter the occasion. This MTV and Champion collaboration makes sense cause of what they mean to the culture.”


Armon Hayes wears Color Block tank (Blue multi)

Reasonably priced between $30-80, the collection of both men’s and women’s pieces will be available at Champion.com, MTVShop.com, FootLocker.com, FinishLine.com, Eastbay.com, ChampsSports.com, JimmyJazz.com and Nordstrom.comon June 24.