Hip-hop icon and culture curator Kanye West announces his 10 year collaboration yesterday with America’s sweetheart brand GAP. Identified as the #WestDayEver, Kanye’s tweet comes as a major displacement in the fashion industry which no one expected. A media frenzy reminiscent of Beyoncé’s Adidas × Ivy Park collaboration as well as Rihanna x Puma is verified for lines of anticipation forming now set to release 2021.
Offerings include men, women, children and possibly home. It’s premature to speculate on design details; however, fans can assume chique yet simple urban duds shared by both Yeezy and the GAP. The household name established in 1969 proves its resilience and continues to reinvent itself. At a time where diversity and equality is at the cutting edge of pop culture, the GAP boardroom is no stranger to utilizing their voice for justice.
According to CNN, on the day of the announcement GAP’s stocks have significantly increased.